Behavioral economics and public health is the first title to apply the groundbreaking insights of behavioral economics to the persisting problems of health behaviors and behavior change in addition to providing a primer on the behavioral economics principles that are most relevant to public health this title offers details on how these principles can be employed to mitigating the worlds greatest health threats including obesity smoking risky sexual behavior and excessive drinking . Blending public health and behavioral economics jessica cohen soundbite the starting point for this was that women express a strong preference for delivering in high quality facilities but dont seem to be getting there so the idea is to empower them to achieve that outcome and that is what a lot of behavioral economics is about in this weeks episode researchers see . Behavioral economics and public health edited by christina a roberto and ichiro kawachi the first book to apply behavioral economics to public health and health behavior change combines theory and evidence from behavioral economics to detail practical interventions in health behavior and behavioral interventions. The role of behavioral economics in improving public health policy from the beginning health has been recognized as a fertile area for applying nudges the subtitle of the book nudge 7 is improving decisions about health wealth and happiness in their discussion of health behaviors thaler and sunstein propose new nudges in health such as simplifying decision making in medicare in fact section 1511 of the affordable care act requires large employers to automatically enroll